Macklemore’s Text To Kendrick Lamar
Seattle based, and insanely popular, hip-hop artist, Macklemore, won every major rap award at the 56th Grammys, and ended his night with four total Grammys in his possession. There was slight controversy before the Grammys about the Grammys committee for rap music not wanting to even nominate Macklemore, but the committee was essentially forced to include Macklemore in the category (he won three Grammys in that category). Sounds like a great night for Macklemore and his buddy Ryan Lewis, whom helped make all of the music on Macklemore’s tracks from The Heist, right? Apparently not.
After the Grammys ceremony, Macklemore texted Kendrick Lamar regarding the Best Rap Album Grammy that he (Macklemore) received. The text read:
“You got robbed. I wanted to win. You should have (won). It’s weird and sucks that I robbed you. I was gonna say that during the speech. Then the music started playing during my speech and I froze.”
That text did not bother a soul because no one except Macklemore and Kendrick Lamar knew about the text; until Macklemore Instagrammed the conversation to thousands of his fans. The picture was immediately posted on Twitter, Facebook, and an array of other websites which led to myriad reactions from music fans.
There was mild support of Macklemore revealing this conversation, but reactions were mostly filled with disdain towards Macklemore for Instagramming what should have been a private conversation between the two artists. Macklemore was being accused for “wanting attention” and “trying too hard” to be a part of the hip-hop world that he loves. Even Drake, also a nominee for Best Rap Album, chimed in on the situation by stating to Rolling Stone:
“I was like, ‘You won. Why are you posting your text message? Just chill. Take your W, and if you feel you didn’t deserve it, go get better — make better music.’ It felt cheap. It didn’t feel genuine. Why do that? Why feel guilt? You think those guys would pay homage to you if they won?”
So was it kosher for Macklemore to reveal this conversation, and his thoughts about which artist should have won the award, to the world? Yes, absolutely.
Macklemore obviously appreciates Kendrick Lamar, and respects the music Kendrick Lamar makes, and Macklemore, known for being a “cheesy” and “corny” artist, took it further by repeating that message of respect to his fans. Macklemore wanted everyone to know that Good Kid, M.A.A.D. City was the superior album, and who better to tell the music world that than the man that won the Grammy for Best Rap Album? It wasn’t a plea for attention by Macklemore, but more of a rally of support for Lamar and his stellar album. Whether Lamar wants that attention through Macklemore has not yet been determined, though Lamar did tell XXL this regarding the text and the Grammy loss:
“It’s well deserved; he did what he did, man… He went out there and hustled and grinded.”
This is just a case of public admiration gone awry, at least according to the hip-hop fans venting their frustrations on social media and Internet forums.
Kendrick Lamar is currently touring internationally: he has made stops in South Africa, and will soon be performing in Australia and the Philippines. Macklemore (and Ryan Lewis) will start making stops in Australia, China, Japan, and New Zealand beginning February 28.
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