Artists and bands often complain about the cost of promotion, but thanks to the Internet there are more ways than ever to do it for free. Marcus Taylor
outlined 49 ways over on Music Think Tank.
Here are 5 of them.
#1 Host a free virtual show With Stageit.com.
Stageit.com has long been a favourite music marketing tool. The fact that it’s free is just the icing on the cake. If you’ve not used Stageit before, it’s essential a ‘Skype for bands’, where you can perform gigs from your kitchen to fans all over the World. Many good friends have used it and also found that it was a good way to raise a few hundred dollars for a couple of hours of performing.
#2 Add a Bands In Town app to Your Facebook Page.
BandsinTown is a must-have app for your Facebook Page. In short, it displays all of your upcoming gig dates in a slick-looking Facebook App. A great way of passively raising awareness of your upcoming shows.
#3 Create a FanDistro project to help charities & reward your fans.
FanDistro is another favourite. After creating your project page and sending it out to your fans, each fan receives a unique link, which they can send to their friends. If their friends then share your music or buy any of your products, they are rewarded with free merch and 20% of the sales go to a charity in the fan’s name. FanDistro is a brilliant way of increasing your social media engagement – artists like Cosmo Jarvis generated ~19 new fans for each fan who shared his music on the site!
#4 Build an app for your music with BandApp.
Created by Adam Perry, BandApp is a great platform for getting a free mobile app for your band.
#5 Upload your music to Soundcloud.
Soundcloud is arguably one of the best sites to host your music on, especially now that they’ve announced heavy integration with many of Google’s services. If you haven’t already, upload your music on Soundcloud, tag it well, and encourage fans to leave comments on the tracks.
Read the rest of Marcus’ list on Music Think Tank. Many are UK-centric, but there’s still lots of great ideas if you don’t reside there.